Internal Brand Reveal

Here’s to Our Next Evolution

The new GHA brand is here, and it’s yours to explore. Get to know the core elements and see what’s next as we start bringing it all to life together.


For now, please keep the new brand out of public view until our external launch.

Key Brand Launch Dates

Rolling out our new brand will happen in stages, from updating email signatures and letterhead to sharing the news with clients. A detailed timeline is coming soon with what to expect, when it’s happening, and what you’ll need to do.

8.20.26

Internal Brand Launch

10.16.26

External Brand Launch

Our Brand Through the Years

Our Brand Evolution

Built on

Who We Are

Our brand may be evolving, but the foundation is unmistakably us. The new GHA puts our core strengths front and center, giving us a bolder way to show the world how we think, work, and partner with clients. That puts us in a stronger position to keep growing.

Core Brand Elements

A trusted brand name. A distinctive way to define what we do. A promise clients can count on. These are the elements that shape how people will understand, perceive, and remember GHA.

Brand Name

Three memorable letters carry forward 45 years of hard-earned brand equity for the name we’ll use in the market.

Company Descriptor

Pairing infrastructure with the intelligence behind our approach clarifies what we do while defining a new category.

Tagline

We promise what our clients value most: partnership through every project and across the entire infrastructure lifecycle.

Client Promise

The GHA Way

“The GHA Way” defines how we partner with clients
to deliver successful outcomes:

Grounded. Honest. Accountable.

We’ve delivered on this promise for 45 years, and now it has a name for the visibility it deserves.

New Visual System​

Visual Brand Elements

Rooted in the concepts of infrastructure and intelligence, our visual identity balances grounded structure with energetic, modern elements to convey forward momentum.

Stationery

Generous white space and signature brand elements create a clean, contemporary look for everyday communications.

Typography

Contrast creates a confident and intelligent, yet approachable and forward-looking voice.

Download Plus Jakarta Sans
Download Instrument Sans

Directional Arcs

They are a soft counterbalance to The Plus, adding movement to guide attention, reinforce momentum, and create connectivity.

The Plus

This is a visual thread throughout our brand, with segments also functioning as a framing device, an overlay, or an accent.

Primary & Tertiary Logos

Our logo is confident in its simplicity. It’s also clever, with a hidden “+” representing our complementary strengths.

Color

Energetic hues, grounded foundational tones, and environmental accents create a system that’s both adaptable and modern.

Example Applications

From golf balls to trade show displays, our visual identity gives GHA a memorable presence wherever it appears.

Putting Our New
Brand to Work

The new GHA brand is taking shape every day, with more brand assets and resources coming as we prepare for our external launch. In the meantime, bring our new look to your desktop.

Download Wallpaper

Quick Brand

Reference Guide

This document brings together our primary colors, fonts, and logo variations for easy reference as the new brand rolls out.

Download Reference Guide
Download Reference Guide

New Brand FAQs

There’s a lot for us to do between now and October to make our brand transition as smooth as possible. Here are answers to some questions that may come up first. We know there will be more, so keep them coming! As the rollout continues, we’ll keep sharing answers and guidance along the way.

Brand Development

To support GHA’s continued growth. Our new brand better reflects the full breadth of who we are today, including our employee ownership, and gives us a modern, elevated identity that can grow with us.

We developed the brand in collaboration with Red Caffeine under the direction of Todd, Leo, Michael, and Anika, and with input from co-owners, clients, and partners.

Quite a bit. Along with our name, descriptor, tagline, and logo, we’ll be updating everything from email signatures and business cards to proposals, plans, apparel, and other branded materials. Our email addresses and website will also move to GHAWay.com. We’ll keep you updated on what’s changing, when, and what action you need to take.

Our new brand is designed to better reflect the GHA our clients and co-owners already know, not change what makes us GHA or how we do business. We’re still the same team, with the same capabilities and commitment to doing great work for our clients.

Our company descriptor, Infrastructure + Intelligence, clarifies what we do. Our tagline, “With You All the Way,” communicates what clients can expect when working with us. We are developing brand guidelines to help you understand when and where to use each in company communications.

Brand Launch

Until our external launch in October, please keep the new brand inside the company. That means not sharing or discussing new brand elements with clients, partners, or anyone outside of GHA. We want to give the people we work with the right introduction and make sure everything is ready before we share the new GHA with the world.

We plan to introduce the new brand to clients, partners, and the public on October 15, alongside the launch of our new website. A communications plan is in development, including talking points to help you answer questions about the brand evolution.

They’ll all be updated to reflect the new GHA brand. You can preview what’s coming in the “Example Applications” section above. We’ll let you know when each update is ready and what action you need to take.

Yes, in some cases. Some materials will transition to the new brand with our external launch on October 15, while others will be phased in over time to make smart use of existing resources. We’re developing a rollout plan and will keep you updated on what changes when.

Comprehensive brand guidelines are in development to help everyone use the new GHA brand consistently. They’ll cover everything from logos, colors, and typography to messaging, trademark (™) usage, and more.

Questions?

Much more information is coming soon about the brand rollout. If you have a question in the meantime, please send it to Michael McFarlin, Marketing Manager. He’ll be gathering questions in one place and making sure you get an answer as soon as possible.